General Manager, Vitra France

Isabelle de Ponfilly - Photo : Alexandra de Cossette pour Vitra

Isabelle de Ponfilly has been General Manager of Vitra France since 1994. She began her career in the furniture industry for Roneo in 1986, then went on to work for Knoll in 1988.
She is the President of the Boards of ENSAD (Ecole Nationale Supérieure des Arts Décoratifs) and ISTEC (a French business school), as well as a member of the Boards of APCI and Domaine de Boisbuchet.
She is also a member of the Cercle des Femmes de l’Immobilier, Cercle 20/21 - Musée des Arts Décoratifs, SEIN (Société d’Encouragement pour l’Industrie Nationale), AMO (Architecture et Maîtres d’Ouvrage) and Archinov, as well as being Co-President of Actineo, the Observatory of the Quality of Life in the Workplace.

Session Title: How to create a whole and consistent set from a collection of singular designs?

How can designers and editors, creators and curators, manage to work together and promote a singular aesthetic approach, while building a solid and coherent signature ?
Despite being happy alone, the creator needs the support of an editor ! To widen their scope, to sell, to communicate, to excel. Together they are able to pilot better projects and to define a unique editorial slant.
These are the issues we will be raising with a designer, a design gallery manager, and the editor-in-chief of a magazine.