Alexandra MIDAL

Professor in visual culture and design theory at the MA Space & Communication at the HEAD/University of Art & Design, (Geneva, Switzerland), and Professor at large at CAPC, Museum of Contemporary Art (Bordeaux, France)

Professor in visual culture and design theory at the MA Space & Communication at the HEAD/University of Art & Design, (Geneva, Switzerland), and Professor at large at CAPC, Museum of Contemporary Art (Bordeaux, France), Alexandra Midal combines a curating and research activities in visual culture.
Former Director of the Regional Founds of Contemporary Art of Haute-Normandie (FRAC), and former assistant of Dan Graham for public commissions, she has curated numerous shows in international museums: Popcorn, Art, design & Cinema, MAMC (Saint-Etienne); Tomorrow-Now Musée d’art Moderne (Luxembourg), Passe-muraille Musée d’art moderne (Paris), Politique-Fiction Cité du design (Saint-Etienne), Liberté Egalité Fraternité Wolfsonian Museum (Miami), Eames & Hollywood ADAM (Brussels); Cry me a River Artist’s Space (New York); etc.
As the Director of the Design Project Room (Geneva) 2011-2014, Midal has curated a series of solo shows: Carlo Mollino; Marguerite Humeau; Auger-Loizeau; El Ultimo Gritto; Superstudio, etc.
She has published several books: Antidesign; Design, l’Anthologie;; Introduction à l’histoire du design,… and catalogues: Eames & Hollywood; Politique-Fiction; etc. as well as essays in international journals and museum catalogues : MoMA, MOCA, MNAM, Mudam, ARC, MAMCO, etc.
Her book Design by Accident: For a New History of Design is to be published by Sternberg Press (February 2018) as well as her next book about design and serial killing to be published this winter 2017-8.
She is running of a series of a new format of transmission and knowledge entitled the Abecedarium Series: “Masquerade Balls” at Perez Art Museum Miami (2016); “Is Fashion Modern?” at MoMA New York (2016), “Abecedarium Design” at Musée des Arts décoratifs Paris (2015)
She is also the author of films of visual theory: Hocus Pocus, Twilight in My Mind; Politique-Fiction; Villa Frankenstein; Domestic Psycho. The films are touring in museums worldwide.
Last September, she has launched Le Festival du Film Invisible, an International festival of experimental film by designers.

For more see: www.alexandramidal.com

Session Title: Day 1 - Keynote École Boulle

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